Year: 2025
Type: article
Abstract: In a world where marketing channels are increasingly diverse and competitive, achieving optimal performance requires a structured and scalable framework. This paper introduces a robust Optimization Framework specifically designed to enhance the performance of marketing channels. Grounded in three foundational pillars—Creative, Coverage, and Delivery—and supported by horizontal enablers including Insights, Operations, and Metrics, this framework provides a systematic approach to channel optimization. It enables businesses to align creative elements, expand coverage, and refine delivery mechanisms while leveraging insights, efficient operations, and robust metrics. By implementing this framework, organizations can unlock higher efficiency, engagement, and ROI across their marketing channels. The framework’s applicability extends beyond marketing, offering valuable insights for optimization in diverse industries, including healthcare, education, and supply chain management.
Author: Shikha Agarwal -
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4410927153