Study of Brand Promotion Strategy with Reference to Zomato and Swiggy - Two Major Players in the Online Food Ordering Industry
Year: 2025
Type: article
Abstract: Examine and Compare Brand Promotion Strategies of Zomato and Swiggy: This objective involves analyzing the various methods used by Zomato and Swiggy to promote their brands.By comparing their strategies, we aim to identify similarities and differences in their approaches to brand promotion.Analyze Effectiveness of Advertising Campaigns, Social Media Presence, and Other Promotional Activities: This objective entails assessing the impact of advertising campaigns, social media engagement, and other promotional activities on brand visibility and customer engagement for both Zomato and Swiggy.Identify Target Audience and Segmentation Strategies: This objective focuses on understanding the specific demographics and behaviors of the audience targeted by Zomato and Swiggy.We aim to identify how these platforms segment their audience and tailor their marketing efforts accordingly.Assess Technological Innovations and Features for Brand Promotion: This objective involves evaluating the technological innovations and features introduced by Zomato and Swiggy to promote their brands.We aim to determine how these innovations contribute to brand visibility and user engagement.Explore Partnerships, Collaborations, and Their Impact on Brand Visibility: This objective examines the partnerships and collaborations formed by Zomato and Swiggy with other businesses or organizations.We aim to assess how these partnerships contribute to brand visibility and market penetration.Evaluate Customer Feedback and Satisfaction as Factors Influencing Brand Perception: This objective focuses on analyzing customer feedback and satisfaction levels regarding the services provided by Zomato and Swiggy.We aim to understand how customer perceptions influence brand reputation and loyalty.Investigate Global Expansion Strategies and Regulatory Challenges: This objective involves exploring the global expansion strategies pursued by Zomato and Swiggy, as well as the regulatory challenges they face in different markets.We aim to understand how these factors impact brand promotion and market growth.Discuss Future Trends and Challenges in the Online Food Ordering Industry: This objective aims to discuss potential future trends and challenges in the online food ordering industry, considering factors such as technological advancements, changing consumer preferences, and competitive dynamics.
Authors: Vansh Kesarwani, Dr. E. Manigandhan
Institutions: The British Blockchain Association, Galgotias University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4410929227