Planning and Management of the Company’s Marketung Activities
Year: 2025
Type: article
Abstract: The article examines the essence of the management of the marketing activities of the enterprise, identifies its main directions, formulates the author's definition of the terms "marketing activities" and "management of the marketing activities of the enterprise". Based on the results of the study of the views of economists, the main innovations in the marketing activities of the enterprise were identified, and the author's plan-scheme of innovative activities in the distribution and sales policy of the enterprise's marketing was proposed, which includes technological, author's innovations, sales strategies, as well as the modernization of distribution channels.
Source: Russian Journal of Management
Authors: Lyudmila Tsybulskaia, Tat'yana Egorkina, Anna Elistratova, Mikhail Semenov
Institution: V.I. Vernadsky Crimean Federal University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4410929545