Work

Emotional Branding: How Customer Loyalty and Affection Are Formed

Year: 2025

Type: article

Source: EKONOMIKA I UPRAVLENIE PROBLEMY RESHENIYA

DOI: 10.36871/ek.up.p.r.2025.05.07.023

Authors: Magomed V. Abubakarov, Rustam A. Yalmaev, Hava U. Midaeva

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4410930856

FWCI:

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