Year: 2025
Type: article
Abstract: : In the current digital landscape, personalized marketing has become essential for fostering consumer engagement and loyalty. As consumers crave tailored interactions based on their unique preferences and behaviors, brands are increasingly leveraging consumer data and advanced technologies such as AI to deliver relevant, timely experiences. This paper explores the transformative role of digital marketing personalization, highlighting its impact on consumer loyalty and the necessity of ethical practices to address privacy concerns. Case studies demonstrate the effectiveness of personalized strategies in driving engagement and satisfaction, while emphasizing the importance of balancing personalization with respect for consumer privacy. Keywords : Data-Driven Market, Customer Relationship Management , Brand Loyalty
DOI: 10.55041/ijsrem49181
Author: UJJWAL KUMAR SINGH
Institution: Galgotias University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4410938561