Year: 2025
Type: article
Abstract: The use of artificial intelligence has drastically revolutionized the way we do different things. Marketing, advertising, and entertainment that people have been doing can be quickly transformed with AI interaction. A major drawback of the current marketing environment is that the space for creation and problem-solving has mostly been captured by the traditional and ready-made content formats with them as the main channels for advertisement, such as the social media and search engines. Even though, it can be said that these methods solely bring desired results but more often than not, they do not possess the creative and unique features that can stand them out in a fiercely competitive market. To tackle this issue, we are introducing a system to automatically create product and UGC videos through an AI. It creates a script through GPT 40, moreover, in the presence of product points, it merges them with the AI avatars, adds words in the multilingual voices, and is finally subjected to the video editing powered by AI. The resulting videos are easily shared and downloaded thus enabling fast, scalable and personalized content creation among other benefits. This survey delves into the present capabilities, benefits, and limitations of AI-driven ad generators in the context of contemporary digital marketing.
Institution: HKBK College of Engineering
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: gold
OpenAlex ID: W4410973279