Year: 2024
Type: article
Abstract: This study explores how digital servitization, which integrates technology-based services with traditional products, enables the transformation of industrial companies, making them more competitive. The provision of services supported by Industry 4.0 technologies significantly enhances the competitiveness of their traditional products. The analysis of 98 Spanish manufacturing companies shows that digital services increase their market performance. This work identifies the benefits and challenges of digital servitization and proposes practical recommendations for adopting this strategy.
Institutions: Universidad de León, Universidad de León, Universidad de Oviedo
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4411010483