Work

The Impact of Use-by Date and Message Framing (Gain vs. Loss) on Consumer Purchase Intentions

Year: 2025

Type: article

Source: Journal of CEO and Management Studies

DOI: 10.37674/ceoms.28.2.9

Authors: 건양대학교 경영학부 조교수, Ji-Hyeon Hwang, Yun-Seob Choi

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4411015679

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