Work

The effect of NFT visual quality on consumer evaluations of luxury goods in the metaverse

Year: 2025

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2025.104346

Authors: Jungkeun Kim, Areum Cho, Tae Hyun Baek, Jooyoung Park, Joonheui Bae

Institutions: Texas A&M University, London School of Economics and Political Science, Sungkyunkwan University, Peking University, Hong Kong Polytechnic University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W4411029095

FWCI: 22.64

Cites: 89

Cited by: 13

Related to: 10