Work

Can nature sell beauty? Historicising cosmetic advertising and its modern greenwashing parallels

Year: 2025

Type: article

Source: Journal of Historical Research in Marketing

DOI: 10.1108/jhrm-10-2024-0091

Authors: Sridevi Gopakumar, Madhava Priya Dananjayan

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4411091172

FWCI: 1.818

Cites: 88

Cited by: 1

Related to: 10