Work

Decoding the consumer mind: Integrating neuromarketing principles into digital marketing strategies

Year: 2025

Type: article

Source: Journal of Information Technology Teaching Cases

DOI: 10.1177/20438869251349226

Authors: R Sharmila Devi, M Dineshbabu

Institution: SRM Institute of Science and Technology

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4411112337

FWCI: 5.439

Cites: 6

Cited by: 3

Related to: 10