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The Role of Brand Communities in Consumer Retention

Year: 2025

Type: article

Source: International Scientific Journal of Engineering and Management

DOI: 10.55041/isjem04116

Author: Ritik Makhija

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4411114087

FWCI:

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