Work

The Power of Less: Investigating the Impact of Minimalist Branding on Consumer Perception and Purchase Behavior in the Cosmetic Industry

Year: 2025

Type: article

Study design: Observational Study

Source: International Scientific Journal of Engineering and Management

DOI: 10.55041/isjem04099

Author: Yashasvi Dubey

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W4411114184

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