Work

Role of Digital Marketing in Brand Loyalty and Consumer Behaviour

Year: 2025

Type: article

Study design: Observational Study

Source: International Scientific Journal of Engineering and Management

DOI: 10.55041/isjem04163

Author: Madhupriya Choursiya

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4411114901

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