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Implementation of Green Entrepreneurship at PT Greenfields Indonesia

Year: 2025

Type: article

Abstract: This research discusses the implementation of green entrepreneurship at PT Greenfields Indonesia, a manufacturing company that has started to apply green concepts in the implementation of its operations. As the largest livestock integrated manufacturing company in Southeast Asia, PT Greenfields Indonesia is a company committed to implementing an environmentally friendly concept. Starting from the process on the farm, the production process in the factory, product packaging, waste treatment, to preparing CSR for the environment around the factory and farm. This research uses a qualitative method, this research aims to display the implementation of green entrepreneurship that has been applied at PT Greenfields Indonesia. The results of this study show that the implementation of green entrepreneurship not only supports survival, but also improves the company's image and consumer loyalty. In the future, it is hoped that this research will be able to become additional literature for future researches.

Source: East Asian Journal of Multidisciplinary Research

DOI: 10.55927/eajmr.v4i5.161

Authors: Dewi Ayu Dyah Ningrum, Aisya Ramadhani, Abdul Hamid, Sudarmiatin Sudarmiatin, Naswan Suharsono

Institution: State University of Malang

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Responsible consumption and production, Decent work and economic growth, Industry, innovation and infrastructure

Open Access status: hybrid

OpenAlex ID: W4411117275

FWCI:

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