Work

Does uniqueness of India’s consumption context guide luxury motivations? An interpretive enquiry

Year: 2025

Type: article

Source: South Asian Journal of Business Studies

DOI: 10.1108/sajbs-10-2024-0410

Authors: Richa Agrawal, Varuna Newatiya

Institution: Indian Institute of Technology Madras

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4411123025

FWCI: 1.809

Cites: 85

Cited by: 1

Related to: 10