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Strategic Branding and Product Positioning: A Comprehensive Approach to Building Brand Identity

Year: 2025

Type: article

Study design: Observational Study

Source: International Scientific Journal of Engineering and Management

DOI: 10.55041/isjem04184

Author: Md. Shohrab Alam

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4411123342

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