Work

The Role of Influencers in Shaping Gen Z Purchasing Decisions

Year: 2025

Type: article

Study design: Observational Study

Source: International Scientific Journal of Engineering and Management

DOI: 10.55041/isjem04333

Author: Trupti Dalei

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4411123979

FWCI: 1.844

Cites:

Cited by: 1

Related to: 10