Work

Modelling young consumers' awareness and purchase behavior of eco-friendly products: A PLS-SEM approach

Year: 2025

Type: article

Study design: Observational Study

Source: International Journal of Accounting and Economics Studies

DOI: 10.14419/zs6dzj66

Authors: Muzammil A, Dr. Vijayaraj K

Institution: Vellore Institute of Technology University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W4411124838

FWCI: 1.841

Cites:

Cited by: 1

Related to: 10