Work

Advertising Content and Irritation

Year: 1999

Type: article

Source: Journal of International Consumer Marketing

DOI: 10.1300/j046v10n04_02

Authors: P. De Pelsmacker, J. Van den Bergh

Institutions: University of Antwerp, Ghent University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W44111261

FWCI: 9.695

Cites: 63

Cited by: 59

Related to: 10