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This Article Is Not for Everyone: The Impact of Dissuasive Framing on Consumer Response to Product Messages

Year: 2025

Type: article

Source: Journal of Consumer Research

DOI: 10.1093/jcr/ucaf034

Authors: Karen Anne Wallach, Sean Blair, Jaclyn L Tanenbaum

Institutions: University of Alabama in Huntsville, Georgetown University, Florida International University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4411131040

FWCI: 3.619

Cites: 23

Cited by: 2

Related to: 10