Work

Examining the success factors of influencer marketing campaigns in the food and beverage industry: an empirical study

Year: 2025

Type: article

Study design: Observational Study

Source: Management & Sustainability An Arab Review

DOI: 10.1108/msar-12-2024-0223

Author: Ibrahim Saleem Alotaibi

Institution: Saudi Electronic University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4411133180

FWCI: 1.796

Cites: 81

Cited by: 1

Related to: 10