A Study on the Influence of influencer Characteristics on the Consumption of Luxury Brands : Focus on MZ Generation
Year: 2025
Type: article
Study design: Observational Study
Source: Locality & Communication
Authors: Jong Woo Ba다, Seckjun Jang
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4411138242