Work

Understanding the Role of Country of Origin in Advertising Message Processing

Year: 2025

Type: article

Source: The Journal of Convergence Society and Public Policy

DOI: 10.37582/cspp.2024.19.1.109

Author: A-Reum Jung

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4411139516

FWCI:

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