Enhance Customer Experience in the Digital Economy with Advanced Neural Network Technology and Big Data Analytics
Year: 2025
Type: conference-paper
Abstract: In the context of the digital economy, enterprises are facing the challenges of fierce market competition and increasingly diverse customer needs, so this paper will discuss how to improve the customer experience of enterprises in the digital economy based on the use of neural network technology and big data analysis. Based on accurate data analysis, companies can identify potential churned customers, optimize personalized services, and improve customer satisfaction. The study shows that after the application of technology, the satisfaction of all customer groups has increased significantly, especially the potential churn customer group, whose satisfaction has increased by 32.20%. In addition, the number of complaints from the loyal customer group has completely disappeared, further verifying the effectiveness of technology in improving service quality. The specific data also shows that the increase of customer loyalty in the first-time experience customers and potential churn customer groups reached 22.22% and 29.82% respectively. As a result, neural networks and big data technologies provide strong support for enterprises, significantly reducing customer complaints and increasing customer loyalty. It can be seen that this system is based on accurate personalized service and intelligent analysis, which can effectively enhance the market competitiveness of enterprises and promote enterprises to stand out in the fiercely competitive environment.
Source: Procedia Computer Science
Authors: Yu Tian, Wencheng Wang
Institution: Guangdong University of Science and Technology
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4411175876