Work

Sustainable marketing and social intervention to encourage environmental care in the county of Valle de Bravo

Year: 2025

Type: article

Abstract: This paper aimed to analyze a socio-ecological system in Mexico to design a social marketing strategy that encourages participation and induces behavioral change toward environmental protection. The methodological approach was participatory research. The main findings confirm a strong social indifference. There are low environmental concerns and low interest in knowing or adopting effective waste management or water savings practices because “the responsibility is of the government, not of the individuals”. Sustainable marketing offers a new perspective of the much-needed changes in the design of social interventions and public policies that lead civil society and businesses toward a stronger commitment to climate action.

Source: Ciencias Administrativas Teoría y Praxis

DOI: 10.46443/catyp.v21i3.492

Authors: Pilar Arroyo-López, Lorena Álvarez-Castañón

Institutions: Tecnológico de Monterrey, Universidad de Guanajuato

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: diamond

OpenAlex ID: W4411200706

FWCI:

Cites:

Cited by:

Related to: 10