Work

Evaluating Channel and Appeal Effectiveness to Optimize Digital Campaigns in Fashion Marketing

Year: 2025

Type: conference-paper

Source: International Conference on Advancements in Electrical, Electronics, Communication, Computing and Automation (ICAECA)

DOI: 10.1109/icaeca63854.2025.11012306

Authors: Latha A, Sangeetha S, Elankumaran R

Institution: Kumaraguru College of Technology

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4411205213

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