Work

Impact of CSR Initiatives on Brand Image and Consumers’ Intentions to Buy: Case Study of Mahindra & Mahindra

Year: 2025

Type: article

Study design: Observational Study

Source: International Journal of Global Research Innovations & Technology (IJGRIT).

DOI: 10.62823/ijgrit/03.02.7569

Author: Rovika Prem

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W4411206219

FWCI:

Cites: 1

Cited by:

Related to: 10