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Re-Engaging the Dormant: A Data-Driven Framework for Cold Start Email Campaigns in Large-Scale Platforms

Year: 2025

Type: conference-paper

DOI: 10.56472/iccsaiml25-124

Author: Preetham Reddy Kaukuntla

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4411212639

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Related to: 10