Work

Racing to stand out: the positioning dilemma of a new premium motorbike in emerging market

Year: 2025

Type: article

Source: Emerald Emerging Markets Case Studies

DOI: 10.1108/eemcs-07-2024-0321

Authors: Janakiraman Moorthy, Raghuram Ramadoss, Ashok R. Sankethi

Institution: S.P. Jain Institute of Management and Research

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4411221062

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