Work

What motivates people to share social promotional advertising: a cost-benefit perspective

Year: 2025

Type: article

Study design: Observational Study

Source: Journal of Consumer Marketing

DOI: 10.1108/jcm-11-2023-6423

Authors: Jie Wang, Xuejiao Lin, Yan Wang

Institutions: Soochow University, Renmin University of China, Beijing Institute of Petrochemical Technology

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4411221798

FWCI: 1.796

Cites: 61

Cited by: 1

Related to: 10