Work

Unveiling the Dynamics of Customer Shopping Trends Using Machine Learning Algorithm: A Comprehensive Analysis of Demographics, Purchase Behavior, and Payment Preferences

Year: 2024

Type: conference-paper

Source: International Conference on Sustainable Technology and Engineering (i-COSTE)

DOI: 10.1109/i-coste63786.2024.11024918

Authors: Ashwin Ashika Prasad, Anal Kumar, Jashnil Kumar, A B M Shawkat Ali

Institutions: University of Fiji, Fiji National University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4411233940

FWCI:

Cites: 15

Cited by:

Related to: 10