Year: 2025
Type: article
Abstract: : This abstract explores the critical intersection of advertising design and marketing, emphasizing how design choices impact brand perception, consumer engagement, and ultimately, purchasing decisions. It highlights the importance of visual communication, brand identity, and the influence of digital platforms in shaping effective marketing campaigns. The abstract also touches upon the role of advertising in conveying brand messaging, building trust, and fostering a memorable brand experience. Keywords: Advertising, marketing, branding, creative, graphic design, digital marketing, and campaign
DOI: 10.55041/ijsrem50050
Author: Dr. Anu Devi
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4411276057