Work

Adaptive User Modeling in Visual Merchandising: Balancing Brand Identity with Operational Efficiency

Year: 2025

Type: conference-paper

Abstract: Maintaining a consistent brand identity across a global network of retail stores while adhering to local constraints has long challenged Visual Merchandisers.Legacy processes, often reliant on subjective "by-eye" adjustments, can drive up operational costs and lead to inconsistent in-store execution.We formalize a user modeling framework implementing a multi-criteria utility function that balances brand identity and operational overhead.We integrated our framework in a 3D virtual tour design platform, deploying it in the ecosystem of OVS, a global fashion firm.Through a preliminary user study, we showcase that our solution enables lower iteration cycles and decreases store-to-store discrepancies.

Source: ACM Conference on User Modeling, Adaptation and Personalization (UMAP)

DOI: 10.1145/3699682.3730976

Authors: Potito Aghilar, Vito Walter Anelli, Andrea Lops, Fedelucio Narducci, Azzurra Ragone, Sabino Roccotelli, Michelantonio Trizio

Institutions: Polytechnic University of Bari, University of Bari Aldo Moro

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W4411279729

FWCI: 7.554

Cites: 4

Cited by: 2

Related to: 10