A Study on the Pop-up Store Experiences of Idol Fandom Based on Sheth’s Theory of Consumption Values
Year: 2025
Type: article
Source: The Jounal of Cultural Exchange
Authors: 홍익대학교 대학원 문화예술경영학과 석사과정, Jeongeun Kim, Sunyoung Kim
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4411284691