Work

Examining the Consumer Behavior and Preferences of Generation Y and Generation Z Toward Green Cosmetics in the Indian Market

Year: 2025

Type: article

Study design: Observational Study

Source: Journal of Global Marketing

DOI: 10.1080/08911762.2025.2518091

Authors: Shatabdi Sonkar, Pragya Singh, Richa Singh Dubey

Institution: Motilal Nehru National Institute of Technology

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W4411307232

FWCI: 17.54

Cites: 84

Cited by: 10

Related to: 10