Work

Understanding the influence of psychological factors on consumer behaviour: a study of green FMCG purchases

Year: 2025

Type: article

Study design: Observational Study

Source: International Journal of Indian Culture and Business Management

DOI: 10.1504/ijicbm.2025.146679

Authors: Aamer Al Aflak, Priya Vij

Institution: Chandigarh University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4411308898

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