Work

Unpacking masstige brand perception: A multimethod study on value dimensions and brand extension

Year: 2025

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2025.104376

Authors: JungKun Park, Suhyoung Ahn

Institutions: Hanyang University, Samsung (South Korea)

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4411313477

FWCI: 22.8

Cites: 85

Cited by: 13

Related to: 10