Exploring the Convergence of Virtual and Physical Shopping Experiences in the Metaverse and Omnichannel Retail Through AI and Immersive Technologies
Year: 2025
Type: article
Abstract: The integration of augmented reality, virtual reality, and virtual environment in retail sites. It looks intohow virtual and augmented reality and along with the aids, intervention, and integration of AI, in analyzed to determinehow they increase consumers’ engagement and satisfaction as well as the efficiency of operations. The researchfocuses on the emerging trends, issues, and prospects of deploying such technologies in retail. About current trendsand future development, it discusses ways in which the Metaverse might be useful for the realization of new, effectiveretail strategies.
Author: Srinivasa Reddy Vuyyuru
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4411315165