Work

A Study of Comparative Analysis of Brand Extension Strategies - Focused on examples of successful and failed brands -

Year: 2025

Type: article

Source: The Treatise on The Plastic Media

DOI: 10.35280/kotpm.2025.28.2.15

Author: Ja-hwi Koo

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4411322445

FWCI:

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Related to: 10