Work

Exploring green purchase behavior in online agricultural markets: a multi-phase consumer decision model

Year: 2025

Type: article

Study design: Observational Study

Source: British Food Journal

DOI: 10.1108/bfj-11-2024-1134

Authors: Muhammad Umair Wattoo, Jianguo Du, Jiayao Zhou, Saju Jose, Patrice Piccardi

Institutions: Jiangsu University, Taylor's University, Abu Dhabi University, Université Bourgogne Franche-Comté, ESC Dijon Bourgogne, École supérieure de commerce de Dijon-Bourgogne

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Responsible consumption and production, Zero hunger

Open Access status: closed

OpenAlex ID: W4411326145

FWCI: 18.41

Cites: 48

Cited by: 10

Related to: 10