Work

The Effect of Celebrity Co‐Streamer Type on Consumer Behaviors in Live‐Streaming

Year: 2025

Type: article

Source: Journal of Consumer Behaviour

DOI: 10.1002/cb.70004

Authors: Xiaoli Tang, Zefeng Hao, Xiaolin Li

Institution: Yanshan University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4411327031

FWCI: 12.57

Cites: 109

Cited by: 7

Related to: 10