Work

A Study on the Fandom of Virtual Idol : Focused on Anthropomorphism and Human Brand

Year: 2025

Type: article

Source: Information Systems Review

DOI: 10.14329/isr.2025.27.2.257

Authors: 고려대학교 미디어학과 석사과정, Haeun Park, Seoungmin Han, Yoonhyuk Jung

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4411332325

FWCI:

Cites:

Cited by:

Related to: 10