Work

Research on the Application of Optimized Clustering and Feature Fusion Techniques in E-commerce Customer Segmentation and Retention Strategies

Year: 2025

Type: conference-paper

DOI: 10.1109/icaid65275.2025.11034422

Author: Yuxin Zheng

Institution: Chongqing Polytechnic University of Electronic Technology

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4411359444

FWCI:

Cites: 10

Cited by:

Related to: 10