Work

Shaping consumer purchase and experience with paradoxical marketing

Year: 2025

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2025.104373

Authors: Yixuan Niu, Yadi Feng, Bin Li, Baolong Ma

Institutions: Beijing Institute of Technology, University of Southampton

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: National Natural Science Foundation of China, China Scholarship Council

Awards: G6934657469, G8465372521

OpenAlex ID: W4411369679

FWCI: 17.54

Cites: 41

Cited by: 10

Related to: 10