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Advertising and Generative AI: How Can Advertisers Leverage New AI Tools? Introducing a Special Issue on Generative AI in Advertising

Year: 2025

Type: editorial

Source: Journal of Advertising Research

DOI: 10.1080/00218499.2025.2494973

Authors: Ben Lowe, Des Laffey, Yong (Eddie) Luo

Institution: University of Kent

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4411370203

Cites: 11

Cited by: 8

Related to: 10