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Makeup as a Tool for Empowerment, Cultural Expression, and Social Inclusion: A Contemporary Analysis of the Global Beauty Industry

Year: 2025

Type: article

Abstract: The beauty industry around the globe is very strong and influential, making billions every year and guiding changes around the world. Besides its economic value, beauty industry helps people transform, support cultural traditions and move ahead socially(Turcu and Brancu). Until not long ago, makeup was seen as just for appearance, but today, it often helps transform ideas about gender, race, beauty and belonging.

Source: International Research Journal of Innovations in Engineering and Technology

DOI: 10.47001/irjiet/2025.906008

Author: Dayane Santos Sena

Language: English

Topic: Consumer Perception and Purchasing Behavior

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Reduced inequalities, Gender equality

Open Access status: bronze

OpenAlex ID: W4411377867

FWCI:

Cites: 9

Cited by:

Related to: 10