Work

How is NFT fashion distinct from digital fashion? insights from mixed-methods research combining social listening and Consumer surveys

Year: 2025

Type: article

Study design: Observational Study

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2025.104379

Authors: Chung-Wha (Chloe) Ki, HyunHwan (Aiden) Lee, Magnum Lam, Eugene Cheng-Xi Aw, Christina W.Y. Wong

Institutions: Hong Kong Polytechnic University, California State University, Long Beach, UCSI University, City University of Macau

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: Hong Kong Polytechnic University, School of Fashion and Textiles, Hong Kong Polytechnic University

Awards: G4002224533, G5897828784, G7099888367, G7744926017

OpenAlex ID: W4411406261

FWCI: 19.29

Cites: 86

Cited by: 11

Related to: 10