Work

A Study on the Non Conspicuous Consumption Motivation of Consumers in Reclusive Hotels

Year: 2025

Type: article

Abstract: The Bottega Veneta brand also meets consumers' non conspicuous consumption needs.There is a widely circulated saying in the Italian luxury brand fashion industry: 'When you don't know what to use to express your fashionable attitude, you can choose LV, but when you no longer need to use anything to express your fashionable attitude, you can choose BV.

Source: International Journal of Managerial Studies and Research

DOI: 10.20431/2349-0349.1306002

Author: Xi Chen

Institution: China University of Political Science and Law

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4411410503

FWCI: 1.841

Cites: 8

Cited by: 1

Related to: 10