Year: 2025
Type: article
Abstract: In the digital age, influencer marketing has emerged as a powerful strategy for brand promotion. This project explores how influencer marketing impacts consumer behavior, brand awareness, and sales. It evaluates the effectiveness of this marketing approach compared to traditional advertising methods. Objectives: · To analyze the role of influencers in shaping brand perception. · To assess the impact of influencer marketing on consumer engagement and purchasing decisions. · To compare influencer marketing with traditional marketing techniques in terms of cost- effectiveness and reach. · To identify the key factors that contribute to a successful influencer marketing campaign.
DOI: 10.55041/ijsrem50799
Author: SHYAM PANDEY
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4411410874